CFO Dive: Zero-based budgeting makes a comeback, but it’s different this time
November 14, 2020
“A ZBB-like review of expenses can lead to better analysis of the activities that support the customer,” Bryan Lapidus said. “This could be a huge value-add to the business by helping to assess profitability of products and services accurately, and be more meaningful than simply reading down the list of contracts in a general ledger.”