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CFO Magazine: Budgeting vs. Forecasting: You Likely Need Both

“While a rigorous budget process shines a light on new initiatives and long-term goals, while also providing the guardrails for the coming year, sometimes facts on the ground change and you need to understand that and respond accordingly. If the changes are material, that response should include an accurate and sufficiently detailed forecast. Running a business is challenging. Attempting it with limited visibility will mute its successes and may even hasten its demise.”

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