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AI Feeds the Prediction Machine

One of the most common questions from executives dealing with a finance/IT transformation is, “How will AI change our strategy?” Predictive analytics have completely changed the way companies do business, and AI allows retail companies, like Amazon, to predict what their customers want to buy about 5% of the time. AI allows companies to have access to more customer data, which in turn equals stronger predictions, and stronger predictions lead to more profit. The key insight here is that turning up the prediction machine has a significant impact on strategy.

Read More at The Harvard Business Review >