The core purpose of analytics has always been to support executive decision-making. Machine learning and artificial intelligence are set to redesign society and redefine every business process in every organization. But decisions are more important than ever. In today’s fast-changing markets, the future belongs to agile companies that can adapt quickly. Having the right insights at the right moment, and being able to act on them – in other words, having effective analytics – is increasingly the difference between survival and extinction. Along with these rapid innovation cycles, there are other trends that make analytics invaluable in today’s business climate.