According to a recent study, about one trillion gigabytes exist in the digital universe today. This data has proven to be an essential part of the 21st century business model in several industries. Business leaders can see how something is being produced, or where it currently is in the supply chain. They can see overviews of production flow history, dive deeper into physical properties, examine deviations, and more. These advancements bring on a smart product revolution that brings with it the most important benefit of all: opportunities for new revenue streams and competitive advantages.