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What Can Predictive Analysis Really Accomplish?

The number of finance professionals applying predictive analytics to enhance their planning and forecasting has grown exponentially. This shift was caused by software developers making predictive analysis tools more accessible to finance executives and the increasing strategic demands on CFOs. Some examples of how firms are using predicative analytics include building more robust models to forecast revenues or P&L and solving problems with identifying profitable customers and expansion locations.

Read more at CFO Magazine >