Industry News
CFO Insights: How CFOs Can Rise to Meet the Challenge of Soaring Inflation
“According to one Deloitte analysis, the rewards of price increases often outweigh the risks. The analysis found that if a company with 35% gross margins raises prices by 5%, the company’s sales volume would need to fall by more than 12.5% for the price hike to impact contribution margin negatively. Of course, some competitors will likely hold the line on price increases to gain market share.”