CFO Journal: How CMOs and CFOs Can Collaborate on Pricing
January 27, 2022
“Companies should build a capability around pricing and revenue management, just as they have built capabilities around R&D, finance, marketing, and operations. Pricing is critical—it touches everything in the organization. Companies should have a coordinating function that forces a dialog between CMOs and CFOs, and they should have the data, insights, and tools to support it.”