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Why “Customer Obsessed Leaders” Are More Successful

A recent study by Forrester Consulting found that almost 90% of the surveyed CFOs  are prioritizing improvements to customer experience this year. The study also identified 36% of the participants’ organizations as “customer obsessed leaders.” It defined them as prioritizing customer-focused initiatives this year and having experienced increased customer acquisition, retention, and satisfaction. Consumers are constantly evolving and if companies want to gain customer loyalty and remain competitive, CFOs should employ a data-driven operating model consisting of 5 specific elements.

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