“The cost of bad data is an astonishing 15% to 25% of revenue for most companies.”
Business decisions are no better than the data on which they are based. Getting in front on data quality presents a great opportunity to improve business performance. Better data means fewer mistakes, lower costs, better decisions, and better products. Many companies that don’t focus on data quality will struggle to survive in the business environment of the future. There are four main reasons you should start paying attention to data quality now.