Digital Agility Can Keep Pioneer Brands Competitive
August 31, 2017
Amazon.com Inc. has invited some of the world’s largest food brands to join them in shipping products directly to online shoppers and bypass their brick-and-mortar retail partners, like Walmart, Target and Costco. This outreach exposed a digital divide between growing interest brands in direct-to-consumer models, and traditional distribution channels and retailers carrying these brands. Consumers are changing and gravitating to convenience where they can buy anything without leaving their house. In this environment, a failure to think digitally may have serious consequences.
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