Companies everywhere are realizing that data analytics tools can help them identify real-time business changes, understand customers, and vanquish competitors. When so many web pages, whitepapers, and webinars promise that finance-led data analytics programs will transform an organization, it’s easy to buy into the hype. But how do you know which analytics solution will give you the real-time, granular insight required to make important business decisions? Enterprises can’t expect the insights to start rolling in just because a data analytics project has been green-lighted. Success may lie much farther down the path.