Many enterprises are struggling with their enterprise data warehouses straining to deliver value in the era of exploding data volumes and increased demand for analytics and data across the organization. They are also embracing the age of Big Data and dealing with new types of data that the enterprise data warehouse was not built to handle. All of this data is being introduced to the enterprise at unprecedented volume and speed. This Big Data is stored in systems uniquely capable of handling them, such as data lakes or cloud object storage. The business potential inherent in all of this data is demanding to be tapped, not only to improve the efficiency and quality of existing goods and services, but also to create new offerings or business models that can accelerate an organization ahead of the competition.