There has been a lot of hype around automation these days, but executives may not be focusing on the most important changes that come along with it. Instead of questioning which jobs will be replaced by these new technologies, they need to be thinking about how their workforce will be redefined by them. To start, it is important to realize the difference between the “work” and the “job”. Automation will make the tasks of a job more fluid but more work will create more work outside of the traditional borders of the job. The end goal is to completely re-envision your organization and work flows. Automation has the potential to empower your workforce but not without some significant disruption.