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Harvard Business Review: 7 Lessons on Dynamic Pricing (Courtesy of Bruce Springsteen)

“Raising prices is rarely a frictionless event where customers readily agree. It is inevitable that some will complain and possibly not purchase. In such cases, the most important thing producers should focus on is making sure the price is backed up by value. Whether or not Springsteen’s pricing strategy is deemed a success will depend on him performing a strong “it was worth the price” concert. Given his track record of innovation and dedication to perfection, my money is on Bruce.”

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