A digital revolution is upon us and companies are asking the question, “What have we got that is going to allow us to survive this transition?” The answer to that is data. Data has become the oil that fuels the prediction machine in any organization. There is a tendency these days to see all data as potentially valuable for artificial intelligence, but that isn’t really the case. Yes, data, like oil, is used day-to-day to operate your prediction machine. But the data you are sitting on now is likely not that data. Instead, the data you have now, which your company accumulated over time, is the type of data used to build the prediction machine instead of operating it.