It is human nature to be curious about the unknown and it is this curiosity that drives business leaders to do everything they can to predict the future. This need for businesses to anticipate the future has given rise to advanced analytics departments and predictive tools that utilize massive amounts of data and identify ways to improve business operations. Business forecasting is essential for corporate planning, growth, and competitive advantage. It helps with estimating sales, expenditures, and most importantly, margins. There are four key points to keep in mind when leveraging forecasting for making strategic business decisions.