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Leading Consumer Goods Companies Are Mastering Cost Complexity

In today’s fast-moving consumer goods environment, consumers demand an increasing degree of differentiation. Serving this need comes at a cost. Today’s consumers have completely changed the consumer goods environment because their demand is increasing, and businesses have to find a way to keep up if they want to remain competitive and profitable. Many goods come in several variations (size, flavor, ingredients, etc.). Meanwhile, shipping protocols for different countries vary, so the way individual bottles and cans are packaged together will be different depending on where the manufacturer is sending the products. These many variations of SKUs add significantly to production costs for companies that produce fast-moving consumer goods. Businesses have an opportunity to provide significant value by fulfilling customers’ desire for this customization while minimizing the costs.

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