For many manufacturers today, the focus of their business is not so much producing products for sale as it is delivering better business outcomes for their customers through asset-as-a-service offerings. Leading organizations use an intelligence-based approach, where maintenance teams monitor conditions in real time using an enterprise asset management tool. For asset manufacturers, real-time analytics and predictive maintenance create the opportunity for entirely new business models. In the past, manufacturers made the assets and customers operated them. Today, these boundaries are blurring as manufacturers leverage new asset-as-a-service business models and deliver outcomes rather than just the physical assets.