Manufacturers Need to Adapt to the Next Generation of Customers
Today’s consumers are changing, and this change is mostly attributed to digital technologies that are converging with the new attitude of the millennial generation. Today’s consumer wants everything immediately, at the click of a button, ideally customized, with discount options, assurance that the purchase can be returned if it doesn’t meet expectations (customer service), and perhaps most importantly, able to be delivered the next day, if not earlier. And not only are today’s consumers highly demanding, they are also in the powerful position of influencing a company’s brand via pervasive social media platforms. This has a disruptive impact on several industries, but in no other industry as much as consumer-packaged goods.
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