Businesses that are not making digital transformation a priority have a much greater risk of going out of business in the next decade than those that are. Why? Successful digital transformation allows businesses to operate with a level of agility necessary to adapt to a marketplace that is increasingly volatile, uncertain, complex, and ambiguous. The rising intelligence of enterprise technologies presents tremendous opportunities for midsize businesses to outpace the rest of their competition. However, their growth depends on the strength of a unified modern data platform, which is critical for turning data into insight. Finance and IT leaders must create a strong foundation of connected, real-time data that is integrated enterprise-wide and provides the necessary visibility for decision makers to ultimately maximize profit growth.