When it comes to data, a common misconception is that the more data you have, the smarter your artificial intelligence (AI). Context matters when you are trying to extract insights from your data. This means that you can collect all the data you want, but if you don’t have a clear view of what you are trying to find and you don’t have the right data to do it, then you’re not going to end up where you want to go. Companies that can zero-in on the impact they want to see and focus finding the right data sets to map those goals have the best opportunity for generating the best results from AI. Many companies can be successful with small, high precision data.