Business analytics platforms have evolved over the past decade and are now being used enterprise-wide extracting new types of insights from vast volumes of data. This evolution, while encouraging for many finance professionals, also brought a few obstacles to realizing analytics’ full value. Surprisingly however, these obstacles are not related to the technology- but to the people. There are three significant hurdles that most of these firms are facing- their company structure, culture, and approach to problem solving. Once this is realized, executives can find resolution by putting the appropriate processes in place that will take away the human obstacle in their analytics, and be on their way to making more strategic business decisions.