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Predictive Analytics in Marketing

Influencers and Creators

Influencers have a very powerful voice on TikTok and the good ones build a seriously sticky following, for more modern marketing trends to help your business, you should hire Providence SEO services. This can be a harder task for brands to achieve, but if you’re open, surprising and authentic, you might end up being surprised yourself by the fervour with which your message is adopted.

To build and maintain the kind of relationships that make TikTok tick, you need to know your audience inside out. Who do you hope to reach with your message? What do they value? What are the challenges they face? How can your business help improve their lives?

Build a thorough profile of your intended audience before you get started. It will help you generate marketing content that is focused, succinct and impactful for your business in Australia.

Choosing the right format

There are a range of formats available through TikTok for Business that can also be useful for professional digital marketing. Here is a quick run-down of the most common types:

  • Video ads: They usually run for 5-60 seconds and are displayed in full-screen mode. These types of ads get placed in the user’s “For you Feed” (fyp). Each ad includes a video, an ad display image, brand or app name and ad text. Combine this with digital signage Australia for better customer engagement.
  • Branded hashtag ads: These ads offer a TikTok challenge based on your branded hashtag to encourage user engagement. These ads are great at generating brand name recognition and user-generated content, learn more now.
  • Top view ads: These ads appear as a full-screen takeover for 5-60 seconds when users open the TikTok app.