Back before technology became what it is today, the focus in every supply chain was on transporting parts, materials, and finished goods from point to point at the lowest cost. While that is still important these days, there are other objectives taking priority. Companies are using various digital technologies that eliminate certain supply chain activities and players. These steps may reduce costs, but their underlying purpose is to facilitate the creation of new business models based on other motivations, such as leveraging contemporary consumer buying preferences. These activities, among others, can drive robust value from your supply chain.