The “last-mile” is increasingly becoming a key issue in the e-commerce supply chain. Many companies that struggle are focused on transportation alone, instead of managing inventory and getting the right items to the right place at the right time. The F.A.D. (Flexible transport networks, Automation and Data) model is a framework that will help retailers and logistics operators ensure their competitiveness over the last mile. By improving their performance in increasing automation, managing data and building flexibility into their networks, e-commerce companies in all markets will be able to better manage inventory and increase the efficiency of their last-mile delivery networks.