With new technologies and AI evolving the finance world, the role of the CFO is evolving along with it. These days, the position calls for a “purpose-driven” CFO. This means that the C-suite needs to understand what motivates them, and how that will benefit the overall company. This focus on responsibility is a good thing, especially for CFOs. But it also has a flip-side where the tendency is to think primarily about meeting the organization’s goals, and within that context, meeting one’s personal goals. A focus on purpose helps broaden the perspective.