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SF Magazine: Storytelling in Data Strategy

“If you’re sharing a forecasting model that’s created through the coding language Python, for example, and you know your audience members aren’t coders, avoid detailing lines of code and explaining the testing. Instead, explain how the forecasting was done covering criteria, confidence levels, and other relevant data. If you’re speaking to members of the finance data and analytics center of excellence, you might want to go through the robustness of the model and testing done. They would love to get technical.”

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