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SF Magazine: The CFO Playbook

“Many CFOs are hesitant to shift business models because of the negative impact on short-term revenue. To calm this fear, finance teams should use scenario modeling and financial planning tools to analyze the potential cost of the immediate shift vs. the revenue potential over time. By modeling different scenarios, offerings, and market conditions, company leadership can see what investments make the most financial sense and have the highest potential for continuous revenue growth.”

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