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Smart Businesses Plan For the Future
May 13, 2019
Most CFOs have been trained to focus on the past, with historical reporting and benchmarking at the heart of their mission. But as competitive pressures accelerate, they’re increasingly expected to help shape the future too. The businesses that will sprint ahead of the competition in the future are the ones who are actively preparing for events to come through scenario planning today. Proper scenario planning ensures that today’s growing companies are prepared for any conceivable future. Finance teams need the ability to confidently and accurately predict the impact of internal and external changes on the business, enabling the business to be proactive, rather than reactive.