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A Strong D&A Function Takes More Than Technology

Having the right tools when it comes to data and analytics is critical, but executives tend to overlook the importance of the people and structure required to build strong business processes. Creating a strong data and analytics strategy requires people who really understand both the business challenges and how the business works. They then need to set and work toward realistic goals with executives involved along the way. In an age where data is created on a scale far beyond the human mind’s ability to process it, business leaders need data and analytics they can trust to inform their most important decisions.

“D&A should be the pulse of the organization, incorporated into all key decisions across sales, marketing, supply chain, customer experience, and other core functions.”

Read More at The Harvard Business Review >