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Supply Chain Dive: Facing Production Constraints, Hershey Turns to SKU Rationalization

“”Often, the pursuit of growth can lead companies to develop or release too many products in their portfolios for the sole purpose of innovation,” Wilson said. “However, if there is not a rigorous internal process for reviewing SKU impact to top and bottom-line revenue, then what was intended to be innovation can lead to negative business outputs.””

Read More at Supply Chain Dive >