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How Technology is Changing the Retail Industry

Retail today continues to change at lightning speed, and technology is helping leaders rewrite all the rules. Taking into account shifting consumer expectations and an unrelenting flood of data, a single digital core is essential to executing a winning consumer experience strategy (no matter where or how they shop), which is the key to driving future growth and market share. Technology is fundamentally redefining the way consumers live, work, and communicate with one another. As a result, consumers prefer to interact with brands and retailers in new ways – and every aspect of retail should also be reimagined with technology in mind.

Read More at The Digitalist by SAP >