Technology Fundamentally Changes Your Brand
Many mature industries are experiencing significant technological disruption. The automotive industry is being disrupted by electric vehicles and self-driving cars, just as home appliances is being disrupted by smart appliances, home entertainment by on-demand content providers, and apparel by online personal stylists enabling consumers to turn their home into their dressing room. Leaders in every industry are no doubt keeping a vigilant eye on such developments and they are noticing the impact that technology has on their premium brand. The traditional drivers of brand premium are being joined by newer, tech-enabled variables: software, interactive products, digital interactions, immersive experiences, and predictive services, to name a few.
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