Distributors should select, implement, and leverage technologies that work together to enable innovations that help them embrace new and alternative business models and processes. The traditional approach to success and profitability in the wholesale distribution industry centered on operational efficiency and supply chain management. But that approach now needs to extend through to customer engagement and services innovation. It now also involves predictive models that leverage machine learning to anticipate shifts in demand and allow for more informed decisions that can be based on real-time data and insights from both suppliers and customers. A true digital core can allow for increased market awareness, agility, and decision making around product and delivery strategies.