Modern finance preaches quite a few things that help FP&A. Much of it relates to the speed of receiving information, a single version of the truth, integrating data, integrating plans, planning in the cloud, and so much more. One area of FP&A that is often overlooked is the value of data visualization. The power of modern BI and visualization allows finance to tell a real-time story based on the latest information. It allows finance to weave a narrative that allows them to not only gain trust but also to gain an audience – and most importantly, capture the mind and attention of the customer.