Manufacturing plants that align visibility with automation can move from mass production to mass customization – and easily develop personalized products at scale. Leading companies are rethinking their current manufacturing processes and transforming continuous production lines into flexible production cells that can move and operate with plug-and-play functionality. Creating “digital twins” of the shop floor, which provide critical data on what’s being produced next, means businesses can automatically route products to the next cell in the production process. As a result, companies can better manufacture the lot size of one to deliver customized sneakers. They also gain the visibility to improve product throughput, increase equipment uptime, and perform predictive maintenance before a minor issue turns into a major problem.