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CFOs Must Focus on Data Integrity Before Analytics

After all of the changes that finance has gone through due to new technologies and digitization, it is no surprise that CFOs’ priorities are changing. The main objective they are focusing on this year is supporting the enterprise’s need for information and analytics by maintaining a competitive cost structure. Without a strong foundation of consistent data definitions and processes for how data is stored or changed, there is no guarantee of data integrity. Without data integrity, finance cannot trust the outcomes of analytics solutions, no matter how sophisticated they are. This has finance leaders asking the question, ‘How will finance teams have the time to spend analyzing all the data spit out by business units and provide options and guidance to management based on it?”

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