Many companies have adapted to a “data-driven” approach for operational decision-making. Data can improve decisions, but it requires the right platform to get the most from it. The rapid adoption of intelligent technologies in today’s marketplace has completely turned decision-making practices on their heads. Traditionally, businesses depend on everyone’s opinion before making big decisions. However, it comes with the risk of slowing down the decision-making process in a hyper-competitive environment. Modern organizations have employed big data technology in their operations to help them analyze the consistently generated data. By having access to real-time accurate data insights, decision makers can make meaningful and strategic decisions faster.