Embedding Purpose in Your Strategy
“While the benefits of purpose on corporate performance are starting to be recognized by both business leaders and academics, very little evidence exists about how purpose can be effectively and practically embedded into decision making and strategy execution. We suggest that if performance management and measurement systems are well-designed, management accountants can use them as a powerful and positive tool for aligning purpose with sustainable, value-creating strategy and business models. By leading in the design and implementation of comprehensive performance management and measurement systems, management accountants and the whole finance organization can play a vital role in helping their organization embed purpose into action as a business path for achieving positive social impact and sustainable business performance.”
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