How CFOs Are Using Predictive Analytics to Improve Business Decisions
“CFOs can play a prominent role in building and managing their organization’s analytics capabilities, especially given new tools that allow organizations to use analytics for predictive or prescriptive purposes and improve decisions around planning, capital allocation, investments, M&A and other areas.”
It is important for businesses to look beyond typical reporting and descriptive analytics for decision making. These outdated practices merely summarize what has already occurred. Business leaders are rapidly adopting predictive analytics, which can guide decision makers toward a profitable course of action through optimization and scenario analysis. Predictive analytics’ basic principle is that once an organization establishes an efficient statistical model based on past data, it can begin to extrapolate that data to look at the future. There are four areas where CFOs should be focusing their predictive analytics efforts to keep up with the competition.
Read More at The Wall Street Journal >