A world market leader of power tools and accessories manufacturing launches hundreds of new products each year across various brands. Until recently, the company relied on a traditional manufacturing process. Product teams worked with end users to identify needs and then build features around these needs to roll out around the world. However, they lacked insight into their user’s needs and how to leverage their data to become completely customer-focused. Once they gained the ability to drill-down into their data for important business insights, they were then able to create meaningful and fulfilling experiences for their customers.