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Is Cost-Plus Pricing Right for Your Business?

The idea behind cost-plus pricing is simple: the seller calculates all costs (fixed and variable) incurred in manufacturing the product, then applies a markup percentage to these costs to estimate the asking price. This method can lead to powerful differentiation, greater customer trust, reduced risk of price wars, and steady, predictable profits for the company. It is essentially the opposite of value-based pricing, where prices are customized based on their target customer. Every businesses’ goal is to reduce costs, increase profits and retain customers, and the way a business prices its products can have a major effect on that.

Read More at The Harvard Business Review >