Organizations are increasingly turning to predictive analytics and modeling to help drive their businesses and execute on strategic objectives. These organizations are applying analytics in diverse functions; including financial, operational, risk management, and customer relations. There is a broad spectrum of analytical tools that business leaders can use to drive competitive advantage; including artificial intelligence, simulation modeling, and predictive analytics. To meet these objectives, organizations should build business-specific analytics and models. Unfortunately, doing this effectively is not possible without the right tool.