Data is the one element of a business than can make or break it when it comes to profitability. Data is so vast and diverse these days, that a lack of integration between applications can weaken any competitive advantage. Without an integrated, corporate-wide strategy, growing companies may find it extremely challenging to aim in a single direction. Midsize businesses can especially benefit from cloud-based platforms that are resilient and provide a unified system that ensures all decision makers are working from one source of the truth. A disciplined approach and a tool that can convert data into actionable decisions can be so impactful that the largest competitors may find it hard to keep up.