Today’s supply chain planning has to be continuous and based on real-time information to drive effective business decisions. In the face of rising customer expectations around individualized products, shorter delivery time frames, and predictable availability, organizations are moving away from the familiar pace of traditional planning approaches. The need to act and respond on a more real-time basis is driving manufacturers to get closer to the end consumer wherever possible. With data regarding operations and the customer experience digitally available in real-time, organizations can predict, plan, and drive goods through the supply chain more sustainably and profitably. This can also help prompt more timely adjustments of long-term plans regarding new product launches, capital investments, or supply chain configurations.