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New Priorities in the Consumer Goods Marketplace

Consumers have completely changed the way they shop, and it is up to the consumer goods industry to adapt. Today’s consumers expect their consumer goods brands to provide the products, services, and experiences that meet their individual needs at just the right moment. However, the traditional operating models simply weren’t designed for this level of complexity. To be successful, brands must pivot to operating models that can deliver consumer relevance and capture new growth opportunities in a highly complex, uncertain, and ever-changing consumer goods marketplace.

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