Industry leaders are leveraging enterprise technology that enables the business to be more productive, profitable and innovative. The largest firms in the industry are capturing a greater share of the market then they used to, and research links this trend to software. Leveraging proprietary software pairs with other strengths to form competitive advantage is becoming the norm in today’s market. Proprietary software is providing some companies advantage and the full-stack model is dominating the software-vendor model. The result is that large firms are gaining market share and getting ahead of the competition.