Retail is considered one of the most challenging industries because of the sheer amount of fierce and visible competition in the market, shrinking profits, rising customer expectations, and the need for talent to work 24/7, 365 days a year. Retail is also one of the most profitable industries for the exact same reasons. Unfortunately, retailers are constantly trying to figure out who their most profitable brands and partners are, and who are not. Profitability can be extremely difficult to navigate in the retail space because it is always changing and there are no re-dos. A tunnel-vision approach to profitability causes decisions to be made that are expected to protect profit, but sometimes cause larger, negative downstream effects. So, what can retailers do?