Customers don’t care about your infrastructure or data problems. They just want your organization to know who they are, what they ordered and how to fix their problems. At the same time, businesses want technology to help build great customer experiences while driving to a lower cost structure and making the products they build better using the data they have. And they need it done fast. These companies have spent millions of dollars trying to modernize their applications, only to still lack real-time access to the data they need. A fundamentally different approach is required to solve the challenges created over the last 30 years and not solved in the last five.